Pigna
in 10 stages

The company begins to expand its business to other categories in the school world beyond notebooks such as diaries, cases and folders.

Creation of the Quablock branded ring binder which soon became a national success.

Registration of the brand and launch of the iconic Monocromo paper converting line.

The Bergamo entrepreneur Giorgio Jannone enters the share capital of Pigna, becoming the sole shareholder in the following years. The company focuses on the development of paper products.

The new headquarters of Cartiere Paolo Pigna is inaugurated, also in Alzano Lombardo.

Cartiere Paolo Pigna SpA enters the continuity arrangement procedure.

Through one of its funds, the 51% shareholder DeA Capital (De Agostini Group) enters the Pigna shareholding structure.

The Buffetti Group enters the company structure at 40% and is appointed Chairman of the Board and CEO Massimo Fagioli (from the De Agostini Group).

Cartiere Paolo Pigna SpA exits the arrangement in continuity two years in advance of the arrangement plan. Pigna opens up to new markets beyond the school, entering the stationery market for adults, also opening up to new channels such as e-commerce and abroad. The positioning of the Italian love brand is strengthened with international operations such as the collaboration with the MoMa Design Store in New York on the occasion of the brand’s 180th anniversary. The Buffetti Group acquires 100% of the shares.

For the first time in its history, Cartiere Paolo Pigna, with its headquarters in Alzano Lombardo, one of the most affected Italian municipalities and a symbol of the emergency, is forced to close its factory for 40 days to respond to the emergency from Covid- 19. The company reopened, recovering backward production in a very short time, closing the worst year of the Italian economy with the best performance in its reference sector. The new “P di Pigna” brand is launched.

Pigna recognized as a historical brand of national interest by the Ministry of Economic Development

The historic Pigna brand with the iconic “P” from the 1950s has been included in the Special Register of Historic Brands of national interest, set up by the Ministry of Economic Development in collaboration with Unioncamere. The initiative aims to protect the industrial property of historic Italian companies, enhancing the made in Italy production with a view to innovation, sustainability and international competitiveness. The registration of a trademark in the special “historical trademark” register, which can only be obtained for trademarks registered for at least 50 years, involves a series of measures aimed at guaranteeing stability and safety for Italian companies. In March 2021, there were only 119 brands recognized as historical in all of Italy.